June 05, 2019 | 9 a.m. à 10:30 a.m.
Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a fundraiser to do? What if there was a simple and highly engaging way to raise millions from your supporters at a fraction of what you spend in acquisition? Would you jump at this opportunity?
This session explores the power of engaging with donors at a much more personal level through a well-structured legacy program. At the end of this session you will leave thinking:
“I wish I’d started a legacy program 10 years ago!”
Session and Q&A will be bilingual.
Presented by
Ligia Peña, CFRE, MInstF
Global Legacy Manager
Greenpeace International
Ligia Peña, CFRE, MInstF is the Global Legacy Manager at Greenpeace International where she drives the organization’s global legacy strategy and manages a community of practice of legacy managers in 14 countries. As an AFP Master Trainer, she’s a seasoned presenter internationally and author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada.
When she’s not geeking out on legacy related things, she’s either knitting, cooking or planning her next trip. You can follow her adventures using #GlobetrottingFundraiser on Twitter and Instagram, as well as her blog with the same name.
Espace 660, Alexis Nihon
3500, De Maisonneuve Blvd. West Tower 2, 6th floor
Rates
MEMBER: $50 plus tax per person
($40 per person if 2 participants or + from the same organization)
NON-MEMBER: $70 plus tax per person
($60/person if 2 participants or + from the same organization)
Additional information
Coffee will be served